Window of Technology

Digital Advertising Strategist
The Smithee Group
https://www.indeed.com/viewjob?jk=4ff0d9d68a644654&tk=1cmofte1caf9aa78&from=serp&alid=3&advn=2668704198920249

Digital marketing experience is preferred, however other relative experience will be considered.
Proficiency with Facebook Ads Manager, Google AdWords, and Google Analytics. Other platforms are a plus.
Proficiency with email marketing hubs like MailChimp or Constant Contact.
Strong data analytics background with experience in digital media buying.
Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects.

For this position, I only have experience working with Facebook Ads Manager. To better assume this position, I will have to learn the other social media tools. I also will have to gain experience in digital media buying and digital marketing.

Social Media Specialist
Morley Companies, Inc.
https://www.indeed.com/viewjob?jk=2df30e6a4c74f0e9&q=social%20media&tk=1cmofppk4a2dbbdf&from=web&advn=4076705240864835&sjdu=AAi26a2I_xZ0TQRSZr0TW1j4ckBSgWVk6V44eLtOPYdv6N53oFTibDWt3AawDhPjyufWHB8SgI5V6d6L9SETN8bJdZ32MKBWnYdH7ZO_6UCikDGBjss_wnlJIr8Wo0tPwXmVU53fToaOAsXdWPJZHWpKfIg7uiXQu_m4VhA6TCQ&acatk=1cmofq4lhaf9a8ci&pub=4a1b367933fd867b19b072952f68dceb&vjs=3

Bachelor’s degree
One or more years of customer service experience
One or more years of social platform experience (Facebook, Twitter, forums, etc.)

This position requires years of hands-on experience, which I have yet to possess. To better assume this position, I will have to spend time refining myself in entry-level jobs. I also need to learn more about social media management.

Social Media Marketing Coordinator
Innovations in Wallcoverings, Inc
https://www.indeed.com/cmp/INNOVATIONS-IN-WALLCOVERINGS/jobs/Social-Media-Marketing-Coordinator-7dfbc6a933de7610?sjdu=QwrRXKrqZ3CNX5W-O9jEveyKMGbi7h6SG6Um4sc6RErOF7j43uwqGfpCu7kzcjpg2DwOmZ0sURPFaaOBQyYa4qDaXASzLyxg2e9fHjjguWs&tk=1cmofppk4a2dbbdf&vjs=3

Familiar with social media platforms like Facebook, Instagram, and LinkedIn
Proficient in Excel
Experience with Adobe Creative Suite helpful
Strong data analytics background with experience in digital media buying.

For this position, I believe I have the relevant knowledge about some of the social media platforms. I also have experience with Photoshop and Illustrator from the Adobe Creative Suite. I will have to equip myself with data analytics skills and digital media buying knowledge to better take on this position.

Public Relations Coordinator
Carol Leggett Public Relations
https://www.indeed.com/cmp/Carol-Leggett-Public-Relations/jobs/Public-Relation-Coordinator-8a021b0cc157af0f?q=public+relations&vjs=3

At least 1 year of experience in a public relations role
Excellent writing and research skills
Knowledge of social media and Hootsuite
Knowledge of Cision
Ability to prioritize and multitask
Ability to work with a team as well as independently

I believe I possess many of the technical and personal skills that this position require. However, I will have to learn to use tools like Hootsuite and Cision to better assume the role. I also need to find entry-level jobs to gain working experience for this job.

Public Relations Coordinator
All Nippon Airlines
https://www.indeed.com/cmp/ALL-NIPPON-AIRLINES/jobs/Public-Relation-Coordinator-8a21d5cc953529d1?q=public+relations&vjs=3

At least two years of related Public Relations experience required.
Additional experience in Advertising and/or Marketing preferred.
Experience in the Airline/Travel industry preferred.
Or any equivalent combination of education and experience.
Bachelor’s degree required.
Knowledge of Word Processing software, PowerPoint, and Excel

I am very interested in traveling and airlines work. However, other than being a frequent flyer, I do not possess many of the career experiences that this job requires. But, I do have a strong proficiency in the Microsoft Suite.

Healthcare Public Relations Assistant Account Executive
RXMD
https://www.indeed.com/cmp/Medical-Dynamics/jobs/Healthcare-Public-Relation-Assistant-Account-Executive-bb9a47d39a7fef06?sjdu=QwrRXKrqZ3CNX5W-O9jEvaK-IqlRfWx3R8EWF6AqU56S1wmf0ObQTyqzlAB0SM3g4ZPr_NUF2go-BOwQ51E09L-l-sdEaEfwuwSMa5YQLO15xXp1_OO_lKjTVDxknEogeiMLJhIZOquHX8OL_MVnvA&tk=1cmoheih2a2db8b5&vjs=3

Recent college graduate with a degree in communications, public relations or healthcare/sciences or 1-year experience in a public relations agency
Knowledge and expertise in research tools including Cision and Factiva
Immersion in digital platforms
Knowledge of blogosphere and/or blogging platforms like WordPress, PowerPoint, Excel, etc.

This job is suitable for my major- Public Relations. I will need to, however, further equip myself with media research tools. I also have to refine my skills in using blogging platforms, including WordPress.

Social Media Associate/Coordinator
CitiStaffing, LLC
https://www.indeed.com/cmp/CitiStaffing,-LLC/jobs/Social-Media-Associate-Coordinator-a8140e97e09ea857?sjdu=QwrRXKrqZ3CNX5W-O9jEveyKMGbi7h6SG6Um4sc6RErv2pBWvkOAMiJyfyTjajWQ4gsnrb2iUGzguLVLoV6pAbyh5B-zYtE-eQtoayoEHKY&tk=1cmoidpfaa2dbde7&vjs=3

Proficient knowledge and experience with Twitter, Facebook, Instagram, Snapchat, LinkedIn, YouTube, and Google Hangout
Superior communication skills, including writing, editing, and verbal capabilities
Hands-on experience in developing and executing social media strategies
Excellent project management and organizational skills, including the proven ability to handle multiple complex projects simultaneously and against a deadline
Proficient knowledge and experience with Content Management Systems preferred
Experience with social listening, measurement and analytics preferred (e.g. Tweetdeck, Hootsuite, Google Analytics, and others)

For this position, I possess knowledge of many of the social media platforms and have strong communication skills. Other than Tweetdeck, I have not work with the other tools. So, I will have to better equip myself with media tools and systems to assume this position.

Content Creator
Ignite Social Media
https://www.indeed.com/viewjob?jk=740db12fe648c100&q=content+creator&tk=1cmoinklra2dbbme&from=web&vjs=3

Bachelor’s degree in Marketing, PR, Graphic Design or a related field of study
2+ Years Previous agency or related experience is highly preferred
Proficiency in creative and design platforms (Adobe Suite, Online Tools)
Experience with Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
Excellent written and verbal communication skills
Team player mentality with focus on collaboration
Internally driven sense of accountability
Ability to seamlessly manage responsibilities across multiple accounts
Self-motivated with a strong eagerness to learn

I believe I possess this personal and communication skills required for this position. I also have some experience in design platforms, but they need to be further improved. I also need to gain some agency experience before I can assume this position.

PR Assistant Account Executive

3rd Coast PR

https://www.indeed.com/cmp/3rd-Coast-PR/jobs/PR-Assistant-Account-Executive-3cfc35e67d71eefa?sjdu=QwrRXKrqZ3CNX5W-O9jEvbk5yNLUP2aWAnWcx-rdxtnvenwS5zBpjVaGoPbBDgmRu_GyvK0W1uxgU77qFuAIN0Mn0aQrhmhoth8DZlXPhO8&tk=1cmoj5dt5a2db82j&vjs=3

Bachelor’s degree in public relations, communications, journalism or related degree
Previous internship experience in the agency communications
Superior attention to detail
Solid grasp of basic public relations tools, tactics and business industry issues
Solid research skills including trends and industry news
Excellent writing and editing skills, including a firm grasp of AP style
Fundamental understanding of media outreach activities, both to consumer and trade media
Solid understanding in utilizing and implementing social media tools and strategies
Experience with research and media list building tools
Ability to work effectively in a team-based environment while taking ownership of individual projects
Proficiency in Microsoft Office Suite
Some knowledge of Adobe design suite

For this position, my proficiency in Microsoft Office Suite, and experience in Adobe Design Suite will be beneficial for my application. I also have the relevant college major to match. I just have to gain more experience through internships and other on-campus opportunities.

Public Relations & Social Media Manager

Nemacolin Woodlands Resort

https://www.indeed.com/viewjob?jk=56b324e65319afb5&tk=1cmojk8hqaf9a8vn&from=serp&alid=3&advn=9741151883911060

Bachelor’s Degree in Public Relations, Communications, Journalism, or Marketing
2+ years’ experience in media, public relations, communications, marketing, or a related field
2+ years’ social media experience
Must be able to speak English
Proficient in Microsoft Office Suite

I believe that I possess the technical and personal skills to assume this position. i am also enrolled in the relevant college program. However, I will have to gain more hands-on experience before I can be suitable for the role.

It is evident that most fields of career today are inseparable from technology, this can easily be observed seeing that most business today, including small/medium enterprises, all have some form of presence online, be it a website or a Facebook page. Public relations, being the most relational element in a business management model has also got onto the trend of using technology. Emails and social media are just some of the basic examples that show technology’s role in shifting the process of building and reinforcing relationships between businesses and the public in the vast world today.

Technology changed how people build and maintain everyday relationships.

This was precisely my thought process when I decided to take on Technology in Advertising and PR. The way that technology is guiding advertising and PR is undeniable. Technology made advertising and PR into what it is today, and I believe that, as more new technology is released into the world of consumers, the field of advertising and PR will also adapt and transform accordingly.

Acknowledging the role that technology plays in PR implored me to better equip myself as a public relations specialists in-the-making, and to be competent in this ever-changing field of PR. This is primarily the reason why I chose to take on CAP 105.

Better quipping myself will allow me to be on-par with my prospective colleagues.

Aside from the perspectives that I fostered as a PR student in Grand Valley State University, I think part of my acknowledgement for the importance of technology in advertising and PR also stems from my past internship experiences.

In 2017, before I transferred to GVSU, I decided to apply for internships, in hopes to better understand the media business, as well as to get a taste of a full-time job in the fast-pace and ever-exciting media field.

And so I did, and it was not long before I was officially hired as a content intern for SAYS.com, a social new company in Malaysia. I can still recall moments from my internship, everything that I did was absolutely tough. But in hindsight, I really saw how technology eased me into the job. I was introduced to tools like slack, tweetdeck, adobe photoshop, and SimpleReach, all of which really helped me in getting my work done efficiently.

Of all the tools that I used in my four-month internship, the one that really made an impression on me was SimpleReach. It was the social analytic tool that my department used all of the time. We used it to check views, reads, mentions, reach, and clicks. It was very exciting to see how the work that you have created resonate and react with the public. I would always check the score on my published stories to recalibrate myself. I would give myself a pat in the back myself when I had a good social score on SimpleReach, and conversely, dissect the report to improve my next story, and set a goal for myself.

The people from SAYS.com who equipped me with media skills and knowledge.

Through that internship, I learned that technology is far beyond a basic communication tool. If used right, it can be used to educate, discipline, and improve oneself.

I hope that through this course, I am able to be introduced to more tools, such as SimpleReach, that is used in advertising and PR. I also hope it provides me with the chance to refine my skills of using designing applications as it was the one thing that I did not get a lot of guidance on during my past internships. I also hope that this class will instill within me the curiosity for new technology, be more aware of technology news and updates, to be in the zeitgeist of this technologically advanced society.

Though I think that I have seen much of the wonders that technology brings to, not just the field of advertising and PR, but to the fast-growing world. I strongly believe that technology has the infinite capacity to evolve.

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Picture credits:

Sources from pexel and own collection

https://www.pexels.com/photo/blogging-blur-business-communication-261662/

https://www.pexels.com/photo/group-hand-fist-bump-1068523/

https://www.pexels.com/photo/apple-applications-apps-cell-phone-607812/