Social Media; Catalyst of Free-Expression

Personal Branding, Social Media, Technology

I am very involved in social media in my daily life, I am on most the relevant social media site, and I can be seen online very often. I have always heard how social media negatively impacts lives by instilling less-then-ideal mindsets and lifestyle. Though those statements are not baseless, I think it is important to value people’s autonomy in using social media. I am not ashamed to be a social media advocate, but in this blog, I will discuss how I interact with social media and how it has been affecting my life.

I treat social media very seriously, I think it is important for everyone to be responsible for the content that they put out. However, I also notice that my persistence on social media can be somehow extreme in some instance. I am very critical of my media content, combing through every piece of information to ensure that I am consistently portraying who I am to people, and for that image to be ideal and helpful to me. I view social media as an identity card, it houses who I am, or at least, who I aspire to be seen as.

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I am constantly in pursuit of high-quality social media content.

I will talk more in depth in terms of my involvement with Instagram. I use Instagram very different from other social media sites. I see it as the place for me to work on my personal branding. I could take a hundred photos before I can pick one to post, and I can spend hours to think of a caption that will draw in the impressions and engagements. I also post Insta Stories daily, they could be about my everyday life, and I also have a series that goes into it. For instance, I came up with #weitoohungry as a segment for me to talk about my passion for food as well as posting cooking videos and culinary tips. Aside from that, #farfarawei is the hashtag that I use to indicate moments that are recorded abroad, either studying or traveling. I think it is good for a PR student like me to be more involved with creating connections and fostering relationships through social media for myself before I have to do it in a work setting next time.

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Snapshot of #weitoohungry, an Instagram cooking series that I started last year. 

I think I will continue to build my social media channel even when I am in the workforce. But I am also excited to see what field I will be in and how that will affect my social media use. I was a content intern in the past, and one of my jobs was to juggle four social media pages on my own. Being a social media manager difficult in the beginning, but the things that I learn really changed how I see social media. It helped me establish the importance of social media in this generation, as well as thought me ways to go about utilizing social media professionally and ethically. I think when I re-enter the media field, I will be more mature to discern content quality, as well as be more critical of the effects and information coming from social media.

Like I said before, I used social media mainly to build my personal brand. I think it is very important to have a presence in this media-centric world, which is why I spend a lot of my time experimenting and learning ways to improve my social media brand. I think personal branding means that you get to control the narrative, to have a first say in who you are and what you stand for. Personal branding helps you to showcase the aspects of your identity that you feel most confident in, in turn, this will affect how you view yourself and eventually, how other people see you. This is why I spend my time and effort on social media building my own brand; I know my personality, wittiness, and creativity is what I can best offer to the public, so I want to make sure that it can be easily seen n my social media identity.

Feature Image Credits:

https://www.pexels.com/photo/apple-applications-apps-cell-phone-607812/

When Eyes Listen and Visuals Speak

Public Relations, Social Media, Technology

I thought I was hopeless. By seeing my high school art project next to my classmate’s, it was apparent that I was no art prodigy. When I decided to go into the media field, I knew that I would have to eventually face my fears. It was not that I had no taste in graphics, I just felt incompetent in translating my ideas into concrete, visually-appealing products.

My belief was, however, shifted when I started my first internship. I started to realized how visuals are better than words, the emotional impact they had. During my internship, I was given an access to the Adobe Creative Cloud Tools and was instructed about ways that I could use the power of technology to make my ideas into actual designs.

Here, I compiled my findings on some of the best digital visual designing tools. Through online research, I found these four tools to be the most mentioned.

  • Canva, mentioned in CreativeBloq and Zapier
  • Inkscape, mentioned in TechRadar and CreativeBloq
  • GIMP, mentioned in TechRadar and CreativeBloq
  • Photoshop, mentioned twice on 99design.com, have the highest rating on PCMag.

I have coincidentally experienced working with all these tools, but I am only familiar with two. So, I looked up more information to find some key differences between them.

Costs:

Amongst the four tools, GIMP and Inkscape are free to use. Canva is slightly different, Canva can be used for free unlimitedly, but one can also opt-in to upgrade to Canva for Work to access all the features. Canva for Work would cost 12.95/month, or 119.4/year. Lastly, Adobe Photoshop has a 7-day free trial, but after that, the cheapest plan would be 9.99/month, this plan comes with Adobe Lightroom, a photo editing tool. Other more expensive plans grant access to more Adobe Creative Cloud tools.

User-Friendliness:

Canva’s drag-and-insert way of designing is very easy to be learned. Users can choose templates that are best suited for the purpose of the graphic, and then add images by either uploading or selecting from Canva’s large selection of images. Adobe Photoshop, GIMP, and Inkscape are not as easy to use. Their function tools are represented by symbols which would take time to get used to. More time needs to be put into learning the features before one can fully utilize these three tools.

Features: 

Here are some of the most attractive features these tools have. Photoshop and Canva support multiple-page editing, while GIMP and Inkscape cannot. Every tool but Canva is able to used to manipulate images freely, while Canva can only transform proportionally or disproportionally, which is a big limitation. GIMP has a volunteer-run community and it is easier for users to contact leadership, this enhances the customer experience.

All these tools have their pros and cons, but we should choose the one that best fits our needs. For me, I use Canva to create simple social media posts as it is quick and easy. For more intricate designs, I will use Photoshop. I tried designing a logo with both these tools, I found Photoshop more competent in designing complex images but it is slower than Canva.

 

Now, let us talk about some best practices in social media’s visuals!

Colors

Go for striking colors in your graphic, but refrain from using too many colors as it can be overwhelming. Pick a few colors that fit your brand and colors that would stand out amongst other posts. CoSchedule.com described the different emotional connotations that colors have. According to them, blue brings trust and helps in relationship building, I believe it is the reason why Facebook, Twitter, and Linked-in all use the color blue for their brand.

Messages and typography

Elaine Cunningham from West Michigan Whitecaps adviced that when it comes to messaging, always use typefaces that have many fonts to have the freedom to use different ones to highlight important messages. Using font size to draw emphasis and leaving white space to not overwhelm readers is also important, Canva’s templates shows good examples of this practice.

Visual types and attributes

Firstly, it is important to choose the right image size for the right social media platform to make sure none of the design goes unseen. Other than still images, we can also venture into other visuals such as videos and GIFs.

 

Alphabet Letter Text on Black Background

It about finding what best caters to your current needs.

Sources:

https://www.techradar.com/news/the-best-free-software-for-graphic-designers-2017

https://99designs.com/blog/design-resources/best-tools-for-graphic-designers/

https://zapier.com/blog/graphic-design-tools-for-social-media-images/

https://www.creativebloq.com/graphic-design/free-graphic-design-software-8134039

https://www.pcmag.com/roundup/360106/the-best-graphic-design-software

https://contently.net/2016/09/01/resources/tools/apps/pros-cons-costs-top-5-diy-infographic-tools/

https://coschedule.com/blog/color-psychology-marketing/

https://www.bluemagnetinteractive.com/blog/dos-and-donts-of-creating-images-social-media/

https://tubikstudio.com/social-media-graphics-design-tips-and-best-practices/

 

Photo Credits:

https://www.pexels.com/photo/alphabet-letter-text-on-black-background-1337382/

https://www.pexels.com/photo/information-sign-on-shelf-251225/

Technology, The Line On Which The World Progresses

Public Relations, Social Media, Technology

It is evident that most fields of career today are inseparable from technology, this can easily be observed seeing that most business today, including small/medium enterprises, all have some form of presence online, be it a website or a Facebook page. Public relations, being the most relational element in a business management model has also got onto the trend of using technology. Emails and social media are just some of the basic examples that show technology’s role in shifting the process of building and reinforcing relationships between businesses and the public in the vast world today.

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Technology changed how people build and maintain everyday relationships.

This was precisely my thought process when I decided to take on Technology in Advertising and PR. The way that technology is guiding advertising and PR is undeniable. Technology made advertising and PR into what it is today, and I believe that, as more new technology is released into the world of consumers, the field of advertising and PR will also adapt and transform accordingly.

Acknowledging the role that technology plays in PR implored me to better equip myself as a public relations specialists in-the-making, and to be competent in this ever-changing field of PR. This is primarily the reason why I chose to take on CAP 105.

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Better quipping myself will allow me to be on-par with my prospective colleagues.

Aside from the perspectives that I fostered as a PR student in Grand Valley State University, I think part of my acknowledgement for the importance of technology in advertising and PR also stems from my past internship experiences.

In 2017, before I transferred to GVSU, I decided to apply for internships, in hopes to better understand the media business, as well as to get a taste of a full-time job in the fast-pace and ever-exciting media field.

And so I did, and it was not long before I was officially hired as a content intern for SAYS.com, a social new company in Malaysia. I can still recall moments from my internship, everything that I did was absolutely tough. But in hindsight, I really saw how technology eased me into the job. I was introduced to tools like slack, tweetdeck, adobe photoshop, and SimpleReach, all of which really helped me in getting my work done efficiently.

Of all the tools that I used in my four-month internship, the one that really made an impression on me was SimpleReach. It was the social analytic tool that my department used all of the time. We used it to check views, reads, mentions, reach, and clicks. It was very exciting to see how the work that you have created resonate and react with the public. I would always check the score on my published stories to recalibrate myself. I would give myself a pat in the back myself when I had a good social score on SimpleReach, and conversely, dissect the report to improve my next story, and set a goal for myself.

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The people from SAYS.com who equipped me with media skills and knowledge.

Through that internship, I learned that technology is far beyond a basic communication tool. If used right, it can be used to educate, discipline, and improve oneself.

I hope that through this course, I am able to be introduced to more tools, such as SimpleReach, that is used in advertising and PR. I also hope it provides me with the chance to refine my skills of using designing applications as it was the one thing that I did not get a lot of guidance on during my past internships. I also hope that this class will instill within me the curiosity for new technology, be more aware of technology news and updates, to be in the zeitgeist of this technologically advanced society.

Though I think that I have seen much of the wonders that technology brings to, not just the field of advertising and PR, but to the fast-growing world. I strongly believe that technology has the infinite capacity to evolve.

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Picture credits:

Sources from pexel and own collection

https://www.pexels.com/photo/blogging-blur-business-communication-261662/

https://www.pexels.com/photo/group-hand-fist-bump-1068523/

https://www.pexels.com/photo/apple-applications-apps-cell-phone-607812/